Best Waffle Maker Brands

Customer Ratings of Top BRANDS in the 2025 America's Most Trusted Study  

In kitchen appliances, the waffle iron holds a unique place of reverence among consumers. This beloved device transforms simple batter into golden, crispy delights and brings warmth and joy to breakfast tables, brunch gatherings, and late-night snacks. With features like non-stick surfaces, adjustable temperature controls, and quick heating elements, waffle irons are designed to elevate the culinary experience, catering to both the novice cook and the seasoned chef. Beyond their functional benefits, they often embody a sense of nostalgia reminiscent of family traditions and cozy weekend mornings, making their choice all the more significant for consumers.

Yet, as shoppers navigate the myriad of options available on the market, the role of brand trust becomes a pivotal factor in their purchasing decisions. In an age where countless brands vie for attention, a manufacturer’s reputation can sway consumers towards a specific product. When investing in a waffle iron, customers are not just looking for functionality; they are seeking reassurance that their purchase is backed by quality, reliability, and customer service. A brand with a strong trust factor can significantly influence perceptions of value and satisfaction, making it essential for manufacturers to cultivate and maintain consumer confidence.

To delve deeper into this intricate relationship between brand trust and consumer choice, we turn to the insights gathered from America’s Most Trusted® study. This comprehensive survey provides a platform for understanding how shoppers perceive various waffle iron brands, rating them on reliability, quality, and customer service. By analyzing these ratings, we can uncover the nuances of brand importance and its impact on consumer behavior in the kitchen appliance market.

The 2025 America’s Most Trusted Study

What companies do people see as trustworthy? What are the most trustworthy brands?   What are the top companies and brands people trust the most? Over its decade-long journey, the America’s Most Trusted® study has been instrumental in helping brands grasp how trust shapes consumer behavior. The most successful brands recognize that consumer trust is a key driver of their business outcomes. As a trusted benchmark for measuring brand reliability, the study updates its findings annually in January.

Establishing brand trust is crucial for cultivating customer loyalty. When consumers believe in a waffle maker brand's ability to deliver on its promises, they are more inclined to purchase it. Building this trust is vital for encouraging repeat business and ensuring long-term loyalty to the brand.

At the start of each year, Lifestory Research reveals the latest findings from America’s Most Trusted®. Our team conducts over 75 specialized product studies every year, gathering insights from a significant number of consumers about their experiences with various brands. This research assesses how much trust individuals place in specific brands during their purchasing decisions, utilizing the rigorously validated Net Trust Quotient Score (NTQS).

The NTQS serves as a valuable tool for comparing a product's trustworthiness against its competitors, helping to determine whether it meets customer expectations. This trust metric aims to deliver consumer-focused insights grounded in high-quality research methodologies from social and opinion sciences.

If you’re wondering which waffle maker brands are the most trusted by consumers, the America’s Most Trusted study has the answers. It evaluates and ranks waffle maker brands based on consumer ratings, helping you make informed choices when selecting a brand.

2025 America’s Most Trusted Waffle Maker Brand

The Lifestory Research 2025 America’s Most Trusted® Waffle Maker Study has identified Cuisinart the most trusted waffle maker brand among those considering a purchase. With a Net Trust Quotient Score of 114.3, Cuisinart achieved the highest trust rating among the leading waffle maker brands. This marks the second consecutive year Cuisinart earned the top spot in consumer trust.

The ranking is based on insights from 3,285 U.S. consumers surveyed over the past 12 months, specifically targeting individuals actively shopping for waffle makers. Cuisinart stood out for receiving the highest reviews and trust ratings, as judged by those most engaged in the market for waffle makers.

The full list of top-ranked waffle maker brands from the 2025 America’s Most Trusted® Waffle Maker Study is outlined below.

TOP 6 Ranked Waffle Maker Brands – 2025 Customer Ratings

1Cuisinart114.3★★★★★
2Black+Decker104.7☆☆
3Hamilton Beach103.8☆☆
4Oster103.6☆☆
5Proctor Silex99.9☆☆
6Presto96.4☆☆

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved. Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. 

Looking for quality customer ratings of products to make informed and trusted purchasing decisions? Discover genuine customer reviews that focus on various products' quality, reliability, and trustworthiness. Our independent research offers detailed product ratings, insights into quality, performance, durability, and overall value for money based on customer trust ratings. Explore the latest customer reviews to ensure you're making a purchase based on trustworthy ratings and superior quality, so you can buy with confidence!  See the results of 75 different product studies here.

Brands Ranked in Study

The Lifestory Research America’s Most Trusted® research study actively surveys kitchen appliance shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized waffle maker appliance brands in the market. Here, we provide information on the brands in the 2025 America’s Most Trusted® study, presented in the order they ranked in the 2025 America’s Most Trusted® study.

  1. Cuisinart

    Cuisinart, a leading brand of kitchen appliances and cookware, is owned by Conair Corporation and was founded in 1971. Headquartered in Stamford, Connecticut, Cuisinart is renowned for its high-quality, versatile products catering to various culinary needs. Their waffle makers, such as the Cuisinart Belgian Waffle Maker and the Cuisinart Round Waffle Maker, are particularly popular for their even heat distribution and non-stick cooking surfaces, making them ideal for creating delicious, crisp waffles at home. Cuisinart is recognized for blending style and functionality, providing a premium experience for home cooks.

  2. Black+Decker

    Black+Decker, a trusted name in power tools, home improvement products, and small appliances, is owned by Stanley Black & Decker. Established in 1910 and headquartered in Towson, Maryland, the brand has a reputation for producing reliable, user-friendly products. Their Black+Decker Belgian Waffle Maker is a popular model known for its compact design and adjustable temperature control, making it an excellent choice for beginners and seasoned home chefs. Black+Decker waffle makers are designed with convenience in mind, delivering quick, satisfying results at an affordable price.

  3. Hamilton Beach

    Founded in 1910, Hamilton Beach is a well-established brand of small kitchen appliances headquartered in Glen Allen, Virginia. Known for their practicality and value, Hamilton Beach waffle makers, such as the Hamilton Beach Belgian Waffle Maker and the Hamilton Beach Flip Waffle Maker, offer great performance at a budget-friendly price. These models feature easy-to-use features like non-stick grids and adjustable browning controls, making it simple for anyone to make perfect waffles. Hamilton Beach waffle makers are a go-to choice for families looking for affordable, reliable kitchen gadgets.

  4. Oster

    Oster, a brand that has been a staple in small kitchen appliances since 1924, is owned by Newell Brands and headquartered in Atlanta, Georgia. Oster waffle makers, like the Oster Belgian Waffle Maker, are known for their sleek design and durable construction. With adjustable temperature settings and non-stick plates, Oster waffle makers deliver consistent results for a variety of waffle types. The brand is celebrated for offering practical and affordable appliances that meet the needs of home cooks looking for convenient, reliable options in the kitchen.

  5. Proctor Silex

    Proctor Silex is a brand of affordable kitchen appliances, including waffle makers, owned by Hamilton Beach Brands, Inc. Since its founding, Proctor Silex has focused on providing simple and reliable kitchen solutions. Popular models like the Proctor Silex Belgian Waffle Maker are designed with user-friendly features, including non-stick cooking surfaces and a compact footprint for easy storage. Proctor Silex waffle makers are perfect for those looking for no-fuss, consistent results at an entry-level price point, making them ideal for busy families and first-time buyers.

  6. Presto

    Presto, owned by National Presto Industries, Inc., has been a trusted name in kitchen appliances since its founding in 1905. Headquartered in Eau Claire, Wisconsin, Presto waffle makers are known for their simple, no-frills designs and excellent value. The Presto FlipSide Belgian Waffle Maker, one of their most popular models, features a unique flip design that ensures evenly cooked waffles with a crisp, golden finish. Presto is recognized for delivering efficient, straightforward products that make it easy for consumers to create delicious waffles without complex features or high price tags.

Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.