Best Home Security System Brands
Customer Ratings of Top BRANDS in the 2025 America's Most Trusted Study
In an era where home safety is paramount, choosing a home security system has become a critical decision for homeowners. As consumers navigate a crowded marketplace filled with numerous options, brand trust emerges as a pivotal factor influencing their choices. The significance of this trust cannot be overstated; it shapes consumer perceptions and directly impacts purchasing behavior.
Recent investigations into consumer sentiment reveal that brand trust is more than just a nice-to-have—it is a fundamental requirement for success in the home security industry. Trust is built on reliability, transparency, and proven effectiveness. Homeowners are not merely looking for systems that promise protection; they seek brands that consistently demonstrate their ability to deliver on those promises. When consumers feel confident in a brand, they are more likely to make a purchase and more inclined to recommend the product to friends and family, creating a ripple effect of brand loyalty.
Our analysis draws from extensive consumer surveys conducted in the America’s Most Trusted® study, tracking brand trust for over a decade. Thousands of consumers weigh in on their experiences with various security brands each year, providing a wealth of data that helps paint a clearer picture of the industry's landscape. This report will delve into the latest study's findings, highlighting which brands stand out in consumer trust and how that trust influences decision-making in the critical realm of home security. As we uncover these insights, the question remains: which home security systems do consumers trust the most, and what factors contribute to that trust?
The 2025 America’s Most Trusted Study
The America’s Most Trusted® study has been a crucial barometer for understanding the intricate relationship between consumer trust and behavior for over a decade. In the competitive arena of home security systems, brands that prioritize building trust with their customers are more likely to see favorable business outcomes. The study, now regarded as the industry standard for measuring brand trust, unveils its updated results every January, drawing significant attention from consumers and manufacturers alike.
At the heart of brand trust lies a simple yet powerful concept: a customer’s confidence in a brand’s ability to deliver on its promises. This trust is not just a bonus; it’s essential for customer retention. When consumers believe in a home security brand, their willingness to purchase and recommend that brand increases substantially. Moreover, strong brand trust fosters customer loyalty, ensuring that satisfied customers remain committed over the long term.
Each year, Lifestory Research shares fresh insights from the America’s Most Trusted® study, which surveys thousands of consumers to explore their perceptions and experiences with various products. This comprehensive research encompasses over 75 specific product studies, allowing for an in-depth understanding of brand dynamics across multiple categories. For home security systems, the study employs a metric known as the Net Trust Quotient Score (NTQS) to measure how much trust consumers place in specific brands when making purchasing decisions.
The NTQS is a critical tool for assessing whether a home security system meets consumer expectations relative to its competitors. This trust metric is meticulously crafted using rigorous social and opinion science research methodologies, ensuring high-quality insights that reflect genuine consumer sentiments.
As we examine the latest findings, a pressing question arises: which home security systems do consumers trust the most? This report will delve into the ratings and evaluations from the America’s Most Trusted® study, revealing the brands that have earned consumer confidence in a market where trust is paramount.
2025 America’s Most Trusted Home Security System
The Lifestory Research 2025 America’s Most Trusted® Home Security System Study has identified ADT as the leading brand in consumer trust for those considering a home security system. With a Net Trust Quotient Score of 105.2, ADT achieved the highest trust rating among the most recognized brands in the sector. This is the sixth year in a row in which consumers have rated ADT as the most trusted home security system.
This ranking is derived from a comprehensive survey of 4,667 participants across the United States conducted over the past year. The findings indicate that the most trusted home security brands, in descending order, are ADT, Ring, Brinks, Honeywell, SimpliSafe, Abode, LifeShield, Nest Secure, and Vivint. These brands have garnered national recognition among consumers actively in the market for home security solutions.
The data suggests that a brand's trustworthiness correlates closely with consumer product quality assessments, satisfaction ratings, and overall evaluations. According to independent consumer ratings research, what are the most trustworthy brands in America? What are the top security system brands people trust the most?
The table details the rankings of the top home security system brands, illustrating the nuances of consumer trust in this critical market segment.
TOP 9 Ranked Security System Brands – 2025 Customer Ratings
| 1 | ADT | 105.5 | ★★★★★ |
| 2 | Ring | 104.6 | ★★★★★ |
| 3 | Brinks | 101.4 | ☆☆☆ |
| 4 | Honeywell | 100.5 | ☆☆☆ |
| 5 | SimpliSafe | 97.7 | ☆☆ |
| 6 | Abode | 97.1 | ☆☆ |
| 7 | LifeShield | 96.2 | ☆☆ |
| 8 | Nest Secure | 95.8 | ☆☆ |
| 9 | Vivint | 92.3 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved. Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.
Looking for quality customer ratings of products to make informed and trusted purchasing decisions? Discover genuine customer reviews that focus on various products' quality, reliability, and trustworthiness. Our independent research offers detailed product ratings, insights into quality, performance, durability, and overall value for money based on customer trust ratings. Explore the latest customer reviews to ensure you're making a purchase based on trustworthy ratings and superior quality, so you can buy with confidence! See the results of 75 different product studies here.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® study conducts ongoing surveys of home security system shoppers across the United States. Its primary aim is to assess consumer opinions regarding the most recognized brands in the home security market. Participants in the study evaluate several factors, including the perceived quality of the home security systems, their likelihood of recommending a brand to others, their overall sentiment toward the brand, its reputation, and the level of trust they place in the brand.
Here, we provide information on the brands in the 2025 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2025 America’s Most Trusted® study.
ADT
ADT Inc., originally established as the American District Telegraph Company in 1874, is a prominent provider of electronic security systems. The company is headquartered in Boca Raton, Florida, and offers a variety of home security solutions, including alarm systems and professional monitoring services. ADT has maintained a significant presence in the security market, leveraging its long history to develop a range of products tailored for residential security.
Ring
Founded in 2013 and based in Santa Monica, California, Ring is known primarily for its smart doorbell and security camera products. The company gained attention for integrating video technology into home security, allowing users to monitor their property remotely. In 2018, Ring was acquired by Amazon, which has facilitated further innovation and expansion within the smart home security market, emphasizing ease of use and affordability.
Brinks
Brinks Home Security, part of the Brink's Company, offers alarm monitoring services and security systems. Headquartered in Dallas, Texas, the brand has roots dating back to 1859. Brinks Home provides a range of security solutions that cater to both residential and commercial markets. The brand is recognized for its extensive experience in the security industry and its focus on comprehensive monitoring services.
Honeywell
Honeywell International Inc. is a multinational corporation that manufactures a variety of products across different sectors, including home security systems. Headquartered in Charlotte, North Carolina, Honeywell’s offerings include alarms, sensors, and integrated monitoring services. The company has a long history, dating back to 1906, and utilizes its technological expertise to develop sophisticated security solutions for consumers.
SimpliSafe
SimpliSafe, founded in 2006 and based in Boston, Massachusetts, specializes in DIY home security systems. The company offers wireless, customizable security solutions that include a range of sensors, cameras, and monitoring services. SimpliSafe's model allows homeowners to easily install and manage their own security systems, appealing to consumers seeking flexibility and control over their home security.
Abode
Founded in 2014 and headquartered in Mountain View, California, Abode provides customizable DIY security systems designed for flexibility and scalability. The brand offers a variety of products, including alarms, cameras, and smart home integration options. Abode focuses on allowing users to tailor their security systems to meet specific needs, making it suitable for a diverse range of households.
LifeShield
LifeShield, founded in 2004 and later acquired by ADT in 2019, specializes in DIY wireless security systems. The brand emphasizes user-friendly installation and monitoring capabilities. Operating under the ADT umbrella, LifeShield continues to offer accessible security solutions aimed at homeowners looking for straightforward security options.
Nest Secure
Nest Secure is a product line developed by Nest Labs, a subsidiary of Alphabet Inc. Established in 2010 and headquartered in Palo Alto, California, Nest Secure includes smart home security devices such as cameras, doorbells, and sensors. The integration of smart technology allows users to manage their home security through a centralized app, emphasizing connectivity and ease of use.
Vivint
Vivint Smart Home, founded in 1999 and based in Provo, Utah, focuses on smart home technology in addition to security systems. The company provides a suite of products that includes security monitoring and home automation solutions. Vivint's offerings are designed to integrate various aspects of home technology, allowing users to manage their security and smart devices seamlessly.
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Foundational Principles
At Lifestory Research, we pride ourselves on being an independent research company committed to delivering unbiased and accurate insights into consumer behavior. Unlike many studies that lean on expert opinions or committees, our approach is rooted firmly in the voices of consumers themselves. This commitment ensures that our findings seek to reflect public sentiment.
By prioritizing consumer opinions, we effectively eliminate the biases that can come from personal agendas or industry affiliations. Our research methodology captures a wide array of perspectives, allowing our results to be representative of the broader population.
Core Principles of Quality Research
We uphold several foundational principles that define top-tier consumer research:
Reliability: We ensure our research consistently produces accurate results.
Validity: Our methods guarantee we measure what we intend to measure.
Objectivity: We take great care to avoid bias throughout the research process.
Generalizability: Our findings can be applied to the larger population.
Our Commitment to Excellence
Lifestory Research adheres to these principles through a series of rigorous practices:
Rigorous Sampling Methods: We carefully select representative samples to generalize our findings to the broader population.
Standardized Survey Instruments: These ensure consistency and reliability in data collection.
Quality Control Measures: Our team meticulously reviews and analyzes data to identify and rectify inconsistencies.
Ethical Standards: We prioritize the well-being of our participants and uphold their privacy throughout the research process.
When you explore our findings, you can trust that they are grounded in the authentic opinions of real people. This dedication to integrity makes our research a valuable resource for businesses and consumers.
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What Is the America’s Most Trusted® Study?
The America’s Most Trusted® study focuses on evaluating brands that offer products or services to consumers in their homes, particularly in the residential new home industry. Instead of attempting to survey every brand, the study specifically targets the largest and most impactful brands in this sector.
How Does the Survey Work?
Conducted throughout the year, the America’s Most Trusted® survey aims to gather consumer opinions while minimizing biases that might arise from external events or trends. This year-long approach helps capture a more accurate snapshot of consumer sentiments.
Participants are surveyed based on specific criteria, such as whether they are actively considering a purchase in a relevant category—like buying a home, faucet, HVAC. Only those who express familiarity with a brand are invited to share their opinions on its trustworthiness, ensuring that the study reflects genuine consumer insights.
The Importance of Brand Awareness
An essential component of the study is brand awareness. Participants are first asked to identify brands they recognize. Only those who are familiar with a brand proceed to answer questions about it. This criterion ensures that only brands with sufficient public recognition are included in the final trust rankings.
Sampling Methodology
The study employs a non-probability sampling design, relying on online panels to recruit participants. Online panels are organizations that have an established relationship with consumers who agree to complete opinion surveys. Lifestory randomly ask consumers questions that identify consumers shopping for a specific product. Qualified consumers complete an online survey in which they are asked a set of questions about specific product brands.
The number of people completing a survey is referred to as the sample size. Each of the America’s Most Trusted studies seek to obtain a sample size that is large enough to be representative. The sample size is also designed to collect a large number of consumer opinions to minimize error and to assure the study results reflect the majority of consumers sentiment about a brand.
Calculating Trust Scores
At the heart of the America’s Most Trusted® study is the Net Trust Quotient Score. Participants evaluate brands based on their trustworthiness through a series of targeted questions. The responses are then categorized into three groups:
Advocates: Consumers who express strong trust in the brand.
Neutrals: Those who trust the brand but do not consider it superior to others.
Antagonists: Consumers with little to no trust in the brand.
These evaluations are quantified using a statistical method called a z-score, which standardizes the responses, allowing for easy comparison across brands. The results are ultimately transformed into T scores, which are more intuitive for understanding how each brand ranks relative to the mean score of all brands surveyed.
Additional information about the study can be found on the survey methodology page of this website.
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Home security systems can be broadly categorized into several types, each designed to provide different levels of protection and functionality. These categories include:
1. Monitored Security Systems
Professional Monitoring: These systems are connected to a central monitoring station, where professionals monitor your security 24/7. If an alarm is triggered, they contact you and emergency services if necessary.
Self-Monitoring: Some systems allow you to monitor the security system yourself via smartphone apps or web platforms, though you may still have access to professional monitoring for an additional fee.
2. Unmonitored Security Systems
Standalone Systems: These systems are designed to sound an alarm when a breach occurs, but they don’t notify any external monitoring station or emergency responders. It relies on neighbors or passersby to react to the alarm.
Smart Cameras and Sensors: Often linked to a smartphone, these systems send alerts to your phone, allowing you to monitor and respond to events remotely, but without the backing of a professional monitoring service.
3. Wireless Security Systems
Wi-Fi or Cellular Connected: These systems operate over the internet or a cellular connection, allowing for remote monitoring and control via smartphone apps. They are easy to install and typically more flexible.
Battery-Powered Devices: Many wireless systems are powered by batteries, offering flexibility in placement and making them ideal for renters or homes where running wires is difficult.
4. Wired Security Systems
Hardwired Systems: These systems are installed by connecting wires from the security devices (cameras, sensors, alarms) to a central control panel. They typically require professional installation and are more permanent but can be more reliable than wireless systems.
Hybrid Systems: A combination of wired and wireless components, hybrid systems offer the reliability of wired systems with the flexibility of wireless ones.
5. Smart Home Security Systems
Integrated Smart Devices: These systems can be integrated with other smart home devices, such as smart locks, lights, thermostats, and voice assistants. They allow for automation and control through one unified platform.
Voice-Control Integration: Many smart security systems can be controlled via voice assistants like Amazon Alexa or Google Assistant, providing added convenience and integration into your home’s ecosystem.
6. Video Surveillance Systems
CCTV (Closed-Circuit Television): Traditional surveillance systems that use analog cameras and record footage to a DVR. These systems are typically harder to hack but are more expensive and require more installation work.
IP Cameras: These modern video surveillance systems use internet protocols to send and store footage, which can be accessed remotely. They are more flexible, allow for higher-definition footage, and offer remote viewing via apps or web portals.
7. Home Alarm Systems
Intrusion Detection: These systems focus on detecting unauthorized entry into the home. They use sensors, motion detectors, and door/window contacts to trigger alarms when breaches are detected.
Fire and Carbon Monoxide (CO) Alarms: These are integrated with home security systems to provide early warnings about fire or CO buildup, adding an additional layer of protection to the home.
8. Environmental Monitoring Systems
Flood and Leak Sensors: These systems can detect water leaks or rising water levels in your home, sending alerts to prevent significant damage.
Temperature Sensors: These can monitor unusual temperature changes, helping prevent property damage due to extreme temperatures or HVAC system failures.
9. Personal Emergency Response Systems (PERS)
These are designed for elderly or disabled individuals. They typically include wearable panic buttons or medical alert systems that send an emergency signal to a monitoring center if the wearer falls or needs help.
10. Access Control Systems
Smart Locks: These locks can be controlled remotely, allowing you to unlock or lock doors from anywhere. They can be integrated with other security systems to track entry and exit.
Keyless Entry Systems: These systems replace traditional keys with PIN codes, biometric scans (fingerprints), or smartphones to grant access to your home.
11. Pet-Friendly Security Systems
These systems include motion detectors and sensors that are specifically designed not to trigger false alarms when pets move around the house.
12. DIY Home Security Systems
These systems are designed for self-installation, typically using plug-and-play components. They often come with user-friendly apps that allow homeowners to set up and control the system on their own without professional installation.
Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.