WHAT IS AMERICA’S MOST TRUSTED POWER TOOL BRAND?

2023 Best Power Tool

Have an improvement project that requires a power tool? The power tool marketplace continues to evolve and offer various products and features that meet today’s customers’ needs. Power tools are a popular approach to DIY projects at home, and a tried and trusted solution for those working daily with these much-needed tools. Shoppers have many choices when buying a new power tool, but how do most consumers narrow the field of possibilities? Research shows that shoppers will use the brand of power tools to refine their search. Given the importance of a brand name in purchasing, what power tool brand is trusted the most?

2023 America’s Most Trusted Study

Over a decade ago, Lifestory Research established America's Most Trusted® study to better understand how trust influences shopping decisions. Social and opinion science research practices that adhere to the highest quality standards are used in this research to provide consumer-driven data insights.

Approximately 50 studies are conducted annually in which we capture people’s opinions and experiences with brands, and once a year, we share insights on which brands consumers trust most. To distinguish themselves from their competitors and peers, brands and companies must demonstrate their trustworthiness.

In the product research study, the Net Trust Index Quotient Score is calculated according to three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists. Trust Advocates express significant trust in a brand, whereas Trust Antagonists express distrust. Among the product research study consumers, the brand with the highest Net Trust Index Quotient Score is the most trusted.

What are the top power tool brands people trust the most?

2023 America’s Most Trusted Power Tool Brand

The Lifestory Research 2023 America’s Most Trusted® Power Tool Study found DeWalt as the most trusted brand among people considering the purchase of a power tool. With a Net Trust Quotient Score of 122.3, DeWalt had the highest trust rating among the most popular power tool brands.

The most trusted power tool brands, in order, were Dewalt, Craftsman, Bosch, Stanley, Black+Decker, Milwaukee, Makita, Ryobi, Kobalt, Husky, Ridgid, Hilti, and Irwin. DeWalt received the best reviews and trust ratings among the most popular power tool brands as judged by consumers. See the survey methodology and frequently asked questions for details.

The Lifestory Research 2023 America’s Most Trusted® Power Tool ranking is based on 6,036 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people actively shopping for a power tool. Trust is a direct measure of how people rank the quality of power tools and examine customer satisfaction.

If a power tool brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error.

Here we share the power tool ranking among the most recognized brands in the 2023 America’s Most Trusted® study.

TTOP 13 Ranked Power Tools Brands – 2023 Study Ratings

  



    1
    Dewalt
    122.3
    ★★★★★
  

    2
    Craftsman
    120.3
    ★★★★★
  

    3
    Bosch
    114.4
    ☆☆☆
  

    4
    Stanley
    114.2
    ☆☆☆
  

    5
    Black+Decker
    113.9
    ☆☆☆
  

    6
    Milwaukee
    113.2
    ☆
☆☆
  

    7
    Makita
    111.1
    ☆
☆☆
  

    8
    Ryobi
    108.9
    ☆
☆☆
  

    9
    Kobalt
    108.3
    ☆
☆☆
  

    10
    Husky
    100.5
    ☆☆
  

    11
    Ridgid
    98.8
    ☆☆
  

    12
    Hilti
    97.4
    ☆☆
  

    13
    Irwin
    94.1
    ☆☆
  

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research

Results for prior years of the America’s Most Trusted® study can be found here.

Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.

We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.

Details of this annual research study are on the survey methodology page.

Additional insights and questions are answered in our press releases or the frequently asked questions.

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