WHAT IS AMERICA’S MOST TRUSTED HOME STORE?
2023 Best Specialty Home Store
If you have a home improvement project needing tools, construction products, appliances, or design services, you will likely find yourself visiting a home improvement retailer. Alternatively, you may visit a big box department retailer if you need products to accentuate your home décor or everyday home items. When deciding where to go shopping, customers will make quick decisions that are heavily guided by the store's brand name. So, what is the most trusted retail specialty home store?
2023 America’s Most Trusted Study
The America's Most Trusted® study was created more than a decade ago to understand better how trust influences customer behavior. This research aims to provide consumer-driven data insights by employing social and opinion science research practices that adhere to the highest standards.
In more than 50 studies annually, we survey thousands of people about their perceptions and experiences with different brands. Once a year, we share insights into what consumers say are the most trusted brands. See the survey methodology and frequently asked questions for details.
A brand's reputation for trust distinguishes it from its competitors and peers and allows it to differentiate itself from them. For a company or a brand to succeed, it must focus on trust. Trust leads to profits, loyalty, positive word-of-mouth, and customer satisfaction. When customers trust a business, revenue rises, costs fall, and customer satisfaction soars.
The rankings are based on the Net Trust Index Quotient Score as defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists. Trust Advocates show significant trust in a brand, but Trust Antagonists express distrust. The brand with the highest Net Trust Index Quotient Score in the product research study has the highest consumer trust.
What are the top store brands people trust the most?
2023 America’s Most Trusted Specialty Home Store
The Lifestory Research 2023 America’s Most Trusted® Specialty Home Store Study found Home Depot as the most trusted brand among people. With the Net Trust Quotient Score of 114.7, Home Depot had the highest trust rating among the most popular store brands in the study.
The most trusted store brands, in order, were Home Depot, Lowes, Target, Costco, Ace Hardware, Best Buy, Bed Bath & Beyond, Sams Club, and Walmart. Home Depot received the best reviews and trust ratings among the most popular store brands as judged by consumers.
The Lifestory Research 2023 America’s Most Trusted® Specialty Home Store ranking is based on 4,880 opinions of people surveyed between January and December in the United States.
To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error. Here we share the list of top home store brands ranked in the 2023 America’s Most Trusted® study.
TOP 9 Home Stores – 2023 Study Ratings
| 1 | Home Depot | 114.7 | ★★★★★ |
| 2 | Lowes | 111.9 | ★★★★ |
| 3 | Target | 108.2 | ☆☆☆ |
| 4 | Costco | 108.1 | ☆☆☆ |
| 5 | Ace Hardware | 107.3 | ☆☆☆ |
| 6 | Best Buy | 107.2 | ☆☆☆ |
| 7 | Bed Bath & Beyond | 102.5 | ☆☆ |
| 8 | Sams Club | 101.3 | ☆☆ |
| 9 | Walmart | 97.0 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research
Results for prior years of the America’s Most Trusted® study can be found here.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.
Details of this annual research study are on the survey methodology page.
Additional insights and questions are answered in our press releases or the frequently asked questions.
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