WHAT IS AMERICA’S MOST TRUSTED FURNITURE BRAND?
2023 Best Furniture Store
Are you in the market for some home furnishings? Research shows that people shop in retail furniture stores driven by convenience, quality, and phenomenal customer service. With the advent of online shopping, retail furniture stores have been required to renew their approach to customer encounters and the style and design of their products. While online furniture solutions are abundant, shoppers are faced with a leap of confidence that the product they order will look and fit as expected. This uncertainty leads more people to return to the showrooms of retail furniture stores. But which retail furniture is the best? What retail furniture store is trusted the most?
2023 America’s Most Trusted Study
The America's Most Trusted® study was started more than a decade ago to understand better how trust influences customer behavior. Social and opinion science research practices that adhere to the highest quality standards are used in this research to provide consumer-driven data insights.
Approximately 50 studies are conducted annually in which we capture people’s opinions and experiences with brands, and once a year, we share insights on which brands consumers trust most. To distinguish themselves from their competitors and peers, brands and companies must demonstrate their trustworthiness.
A ranking is based on a Net Trust Index Quotient Score based on three levels of consumer trust: Trust Advocates, Trust Neutrals, and Trust Antagonists. A brand with a high Net Trust Index Quotient Score is considered the most trusted among consumers, whereas a brand with a low Net Trust Index Quotient Score is the least trusted.
What are the top furniture stores people trust the most?
2023 America’s Most Trusted Furniture Store
The Lifestory Research 2023 America’s Most Trusted® Furniture Store Study found Ethan Allen as the most trusted brand among furniture stores. With the Net Trust Quotient Score of 109.5, Ethan Allen had the highest trust rating among the most popular furniture stores.
The most trusted furniture store brands, in order, were Ethan Allen, La-Z-Boy furniture, Williams-Sonoma, Crate & Barrel, Restoration Hardware, Ashley Furniture, and IKEA. Ethan Allen received the best reviews and trust ratings among the most popular furniture store brands as judged by consumers.
The Lifestory Research 2023 America’s Most Trusted® Furniture Store ranking is based on 3,254 opinions of people surveyed between January and December in the United States. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error.
Here we share the list of top furniture store brands ranked in the 2023 America’s Most Trusted® study.
TOP 7 Furniture Stores – 2023 Study Ratings
| 1 | Ethan Allen | 109.5 | ★★★★★ |
| 2 | La-Z-Boy furniture | 107.1 | ★★★★ |
| 3 | Williams-Sonoma | 104.7 | ☆☆☆ |
| 4 | Crate & Barrel | 101.5 | ☆☆ |
| 5 | Restoration Hardware | 101.4 | ☆☆ |
| 6 | Ashley Furniture | 98.1 | ☆☆ |
| 7 | IKEA | 94.3 | ☆☆ |
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Results for prior years of the America’s Most Trusted® study can be found here.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
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We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.
Details of this annual research study are on the survey methodology page.
Additional insights and questions are answered in our press releases or the frequently asked questions.
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