WHAT IS AMERICA’S MOST TRUSTED LAUNDRY APPLIANCE BRAND?
2023 Best Laundry Appliance Brand
Finding the right Laundry Appliances that fit your budget and needs is a problem most people must consider about every ten years. There are dozens of product manufacturers offering a variety of makes and models, which makes shopping for a new washer and dryer difficult. Each brand touts performance differences in water efficiency, noise, and capacity among the laundry appliances they offer. Given all your choices, how do you know what is the best laundry appliance brand?
2023 America’s Most Trusted Study
The Lifestory Research America’s Most Trusted® study was founded more than ten years ago to understand better how trust plays a role when people shop for a product. Brands and companies differentiate themselves through trust. As a result of customer trust, profits, loyalty, positive word-of-mouth, and customer satisfaction all rise, costs decline, and customer satisfaction soars.
Each year we conduct more than 50 studies in which we survey thousands of people about their perceptions and experiences with different brand products, and once a year, we share the insights of what consumers tell us are the brands they trust the most. This research seeks to provide consumer-driven data insights using social and opinion science research practices that adhere to the highest quality standards.
According to the Net Trust Index Quotient Score, the rankings are based on three levels of consumer trust: Trust Advocates, Trust Neutrals, and Trust Antagonists. In the product research study, brands with the highest Net Trust Index Quotient Score are the most trusted brands by consumers. Trust Advocates express significant trust in a brand, whereas Trust Antagonists voice distrust. See the survey methodology and frequently asked questions for details.
What are the top laundry appliance brands people trust the most?
2023 America’s Most Trusted Laundry Appliance
The Lifestory Research 2023 America’s Most Trusted® Laundry Appliance Study found Whirlpool as the most trusted brand among people considering the purchase of a laundry appliance. With a Net Trust Quotient Score of 114.8, Whirlpool had the highest trust rating among the most popular laundry appliance brands.
Trust is a direct measure of how people rank the quality of laundry washer and dryer appliances, review and evaluate the quality of laundry appliances, and review customer satisfaction with laundry washer and dryer appliances.
Brands included in the final order were nationally recognized by people actively shopping for laundry appliances. The Lifestory Research 2023 America’s Most Trusted® Laundry Appliance ranking is based on 8,047 opinions of people surveyed between January and December in the United States.
Whirlpool, Maytag, LG, GE, Bosch, Kenmore, Samsung, Frigidaire, Miele, Electrolux, and Amana were the most trusted laundry appliance brands. Whirlpool received the best reviews and trust ratings among the most popular laundry appliance brands as judged by consumers.
To be included, laundry appliance brands must receive enough survey responses to achieve a 95% confidence level with no more than 3% margin of error. If a laundry appliance brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings.
Here we share the laundry appliance ranking among the most recognized brands in the 2023 America’s Most Trusted® study.
TOP 11 Ranked Laundry Appliance Brands– 2023 Study Ratings
| 1 | Whirlpool | 114.8 | ★★★★★ |
| 2 | Maytag | 114.3 | ★★★★★ |
| 3 | LG | 108.3 | ☆☆☆ |
| 4 | GE | 107.8 | ☆☆☆ |
| 5 | Bosch | 107.1 | ☆☆☆ |
| 6 | Kenmore | 105.6 | ☆☆☆ |
| 7 | Samsung | 104.3 | ☆☆ |
| 8 | Frigidaire | 100.0 | ☆☆ |
| 9 | Miele | 95.3 | ☆☆ |
| 10 | Electrolux | 94.4 | ☆☆ |
| 11 | Amana | 93.8 | ☆☆ |
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Results for prior years of the America’s Most Trusted® study can be found here.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.
Details of this annual research study are on the survey methodology page.
Additional insights and questions are answered in our press releases or the frequently asked questions.
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