WHAT IS AMERICA’S MOST TRUSTED INSULATION BRAND?
2023 Best Insulation
Trying to determine what the best insulation for your home is? Energy efficiency often is the driving force behind people searching for insulation for their homes. Consideration of different R values is essential, whether for walls (R-13 to R-23) or your attic spaces (typically R-30, R-38, or R-49). In the shopping process, you will likely consider the different insulation forms (rolls, spray foam, loose-fill, and batts) and the most common materials (fiberglass, cellulose, and foam). But the brand of the insulation manufacturer is typically the deciding factor for many people. Given all your choices, how do you know what is considered the best insulation brand?
2023 America’s Most Trusted Study
Lifestory Research began the America's Most Trusted® survey in 2011 to better understand the importance of trust when people shop. For each of the 50 product categories we investigate throughout the year, we ask thousands of people about their perceptions and experiences with different brand products.
Our goal of this research is to provide consumer-driven data insights using social and opinion science research practices that seek to adhere to the highest quality standards of consumer insight. Every year we share insights about what consumers trust most.
There is no doubt that trust is one of the most essential attributes that separate brands and companies from the competition. Profits, loyalty, positive word of mouth, and customer satisfaction rely on trust, which leads to increased revenues, reduced costs, and higher customer satisfaction.
In the product research study, the Net Trust Index Quotient Score is calculated according to three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists. Trust Advocates express significant trust in a brand, whereas Trust Antagonists express distrust. Among the product research study consumers, the brand with the highest Net Trust Index Quotient Score is the most trusted.
What are the top insulation brands people trust the most?
2023 America’s Most Trusted Insulation
The Lifestory Research 2023 America’s Most Trusted® Insulation Study found Honeywell as the most trusted brand among people considering the purchase of insulation. With a Net Trust Quotient Score of 113.7, Honeywell had the highest trust rating among the most popular insulation brands. See the survey methodology and frequently asked questions for details.
The most trusted insulation brands, in order, were Honeywell, Owens Corning, Dow, Certain Teed, Johns Manville, BASF, US Gypsum, Rockwool, Celotex, and Icynene. Honeywell received the best reviews and trust ratings among the most popular insulation brands as judged by consumers.
The Lifestory Research 2023 America’s Most Trusted® Insulation ranking is based on 3,557 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people actively shopping for insulation. Quality insulation with high customer satisfaction are the brands people trust.
If an insulation brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings Brands had to receive enough responses to achieve a 95% confidence level and a margin of error no higher than 3% for inclusion in the insulation study rating results.
Below are the insulation brands ranked in the 2023 America’s Most Trusted® study people said are the best when it comes to trust.
TOP 10 Ranked Insulation Brands – 2023 Study Ratings
| 1 | Honeywell | 113.7 | ★★★★★ |
| 2 | Owens Corning | 112.8 | ★★★★★ |
| 3 | Dow | 104.9 | ☆☆☆ |
| 4 | Certain Teed | 103.0 | ☆☆☆ |
| 5 | Johns Manville | 102.2 | ☆☆☆ |
| 6 | BASF | 101.1 | ☆☆ |
| 7 | US Gypsum | 98.9 | ☆☆ |
| 8 | Rockwool | 97.8 | ☆☆ |
| 9 | Celotex | 97.6 | ☆☆ |
| 10 | Icynene | 90.7 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research
Results for prior years of the America’s Most Trusted® study can be found here.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.
Details of this annual research study are on the survey methodology page.
Additional insights and questions are answered in our press releases or the frequently asked questions.
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