WHAT IS AMERICA’S MOST TRUSTED CARPET BRAND?
2023 Best Flooring Carpet
Carpet is a feature that can add value, enhance visual appeal, and enhance your everyday living experience in your home. When shopping for carpets for a home, people will often consider the style and performance of different products, but an equally important consideration is the brand. The carpet industry has no shortage of brands offering a wide range of features and styles. Given the number of options available, how do you know the best carpet brand?
Over fifty studies are conducted annually in which thousands of people are surveyed about their perceptions and experiences with different brands. Once a year, we share insights into which brands consumers trust the most.
2023 America’s Most Trusted Study
Over a decade ago, Lifestory Research created America's Most Trusted® to understand better how trust affects consumer behavior. This research seeks to provide consumer-driven data insights using social and opinion science research practices that adhere to the highest quality standards.
As a result of trust, brands and companies can differentiate themselves from their competitors and peers. With trust, revenues rise, costs fall, and customer satisfaction soars. It would be impossible for a company to succeed without trust.
The rankings are based on the Net Trust Index Quotient Score as defined by Trust Advocates, Trust Neutrals, and Trust Antagonists. Brands receiving the highest Net Trust Index Quotient Score are the most trusted brands among consumers in the product research study. Trust Advocates are expressing significant trust in a brand, while Trust Antagonists voice distrust. See the survey methodology and frequently asked questions for details.
What are the top carpet brands people trust the most?
2023 America’s Most Trusted Carpet
The Lifestory Research 2023 America’s Most Trusted® Carpet Study found Stainmaster as the most trusted brand among people considering the purchase of flooring carpet. With the Net Trust Quotient Score of 113.5, Stainmaster had the highest trust rating among the most popular flooring carpets.
Trust is a direct measure of how people rank the quality of carpet brands, review and evaluate the quality of flooring carpet, and in the end, evaluate customer satisfaction.The most trusted carpet brands in order, were Stainmaster, Mohawk, Karastan, Shaw, Couristan, Stanton, Kaleen, Phenix, Anderson Tuftex, and Masland. Stainmaster received the best reviews and trust ratings among the most popular flooring carpet brands as judged by consumers. If a carpet brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings.
Brands included in the final ranking were nationally recognized by people actively shopping for flooring carpets. The Lifestory Research 2023 America’s Most Trusted® Carpet ranking is based on 2,489 opinions of people surveyed between January and December in the United States. To be included, carpet brands must receive enough survey responses to achieve a 95% confidence level with a margin of error of no more than 3%.
Here we share the flooring carpet ranking among the most recognized brands in the 2023 America’s Most Trusted® study.
TOP 10 Ranked Carpet Brands – 2023 Study Ratings
| 1 | Stainmaster | 113.5 | ★★★★ |
| 2 | Mohawk | 111.2 | ☆☆☆ |
| 3 | Karastan | 108.6 | ☆☆☆ |
| 4 | Shaw | 104.9 | ☆☆ |
| 5 | Couristan | 101.3 | ☆☆ |
| 6 | Stanton | 98.3 | ☆☆ |
| 7 | Kaleen | 97.4 | ☆☆ |
| 8 | Phenix | 96.9 | ☆☆ |
| 9 | Anderson Tuftex | 96.6 | ☆☆ |
| 10 | Masland | 94.6 | ☆☆ |
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Results for prior years of the America’s Most Trusted® study can be found here.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.
Details of this annual research study are on the survey methodology page.
Additional insights and questions are answered in our press releases or the frequently asked questions.
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