WHAT IS AMERICA’S MOST TRUSTED DOOR LOCK AND HARDWARE BRAND?
2023 Best Door Locks & Hardware
The hardware and lockset of the doors of your home is a feature that is small in scale but requires careful consideration. Door hardware comes in various designs and finishes, from classic to contemporary. The industry has been revolutionized with electronic locks that offer high-tech keyless keypads. At the same time, the industry has continued to give detailed attention to the look and feel of door hardware. But selecting a lockset or door hardware can be complicated by the number of product manufacturers in the market. Given all your choices, how do you know what is the best door hardware and lockset brand?
2023 America’s Most Trusted Study
The America’s Most Trusted ® study, created by Lifestory Research, aims to gain a better understanding of trust in the shopping stage. One of the goals of this line of research is to provide consumer-driven data insights that adhere to the highest quality standards in consumer insight research.
More than fifty studies are conducted each year in which we ask thousands of people about their perceptions and experiences with different brands, and once a year, we share what consumers say are the most trusted brands.
A brand or company's ability to build trust makes them stand out from its competitors and peers. In order for a company or a brand to succeed, it must focus on trust. Trust leads to profits, loyalty, positive word-of-mouth, and customer satisfaction. When customers trust a business, revenue rises, costs fall, and customer satisfaction soars.
The rankings are based on the Net Trust Index Quotient Score as defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists. Trust Advocates show significant trust in a brand, but Trust Antagonists express distrust. The brand with the highest Net Trust Index Quotient Score in the product research study has the highest consumer trust.
Trust is a direct measure of how people rank the quality of door hardware, review and evaluate the quality of door locks, and determine their customer satisfaction with door locks & hardware. See the survey methodology and frequently asked questions for details.
What are the top door locks & hardware brands people trust the most?
2023 America’s Most Trusted Door Locks & Hardware
The Lifestory Research 2023 America’s Most Trusted® Door Locks & Hardware Study found Schlage as the most trusted brand among people considering the purchase of door locks & hardware. With the Net Trust Quotient Score of 119.7, Schlage had the highest trust rating among the most popular door locks & hardware brands.
The most trusted door locks & hardware brands in order were Schlage, Master Lock, Stanley, Kwikset, Yale, Baldwin, Weiser, and Emtek. Schlage received the best reviews and trust ratings among the most popular door locks & hardware brands as judged by consumers.
The Lifestory Research 2023 America’s Most Trusted® Door Locks & Hardware ranking is based on 3,010 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people actively shopping for door locks & hardware.
If a door locks & hardware brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings. A 95% confidence level with no more than 3% margin of error was required for brands to be considered in the national rankings.
Here we share the door locks & hardware ranking among the most recognized brands in the 2023 America’s Most Trusted® study.
TOP 8 Ranked Door Lock Hardware Brands – 2023 Study Ratings
| 1 | Schlage | 119.7 | ★★★★★ |
| 2 | Master Lock | 119.2 | ★★★★★ |
| 3 | Stanley | 116.4 | ★★★★ |
| 4 | Kwikset | 115.9 | ★★★★ |
| 5 | Yale | 114.6 | ★★★★ |
| 6 | Baldwin | 104.0 | ☆☆ |
| 7 | Weiser | 96.5 | ☆☆ |
| 8 | Emtek | 91.3 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research
Results for prior years of the America’s Most Trusted® study can be found here.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.
Details of this annual research study are on the survey methodology page.
Additional insights and questions are answered in our press releases or the frequently asked questions.
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