WHAT IS AMERICA’S MOST TRUSTED CEILING FAN BRAND?
2023 Best Ceiling Fan
Ceiling fans are a product that adds style and character to any room in the house while providing the extra benefits of energy efficiency. Ceiling fans are distinguished by the materials, blade architecture, lighting options, colors, and device controls. Hundreds of ceiling fans are offered in the market, making it difficult to distinguish when purchasing. One way consumers will narrow their search for a new ceiling fan is to consider the brand. What ceiling fan brand is the best?
2023 America’s Most Trusted Study
Over ten years ago, Lifestory Research created America's Most Trusted® to better understand how trust affects consumer behavior. Through social and opinion science research practices, we aim to provide consumer-driven insight that adheres to the highest quality standards.
As a result of trust, brands and companies can differentiate themselves from their competitors and peers. With trust, revenues rise, costs fall, and customer satisfaction soars. It would be impossible for a company to succeed without trust.
Over fifty studies are conducted annually in which thousands of people are surveyed about their perceptions and experiences with different brands. Once a year, we share insights into which brands consumers trust the most based on their Net Trust Index Quotient Score See the survey methodology and frequently asked questions for details.
The Net Trust Index Quotient Score is calculated based on three concentrations of consumer trust: Trust Advocates, Trust Neutrals, and Trust Antagonists. Brands that receive the highest Net Trust Index Quotient Score are the most trusted among consumers in the product research study. Trust Advocates express significant trust in a brand, while Trust Antagonists.
What are the top ceiling fan brands people trust the most?
2023 America’s Most Trusted Ceiling Fan
The Lifestory Research 2023 America’s Most Trusted® Ceiling Fan Study found Hunter as the most trusted brand among people considering the purchase of a ceiling fan. The Lifestory Research 2023 America’s Most Trusted® Ceiling Fan ranking is based on 3,628 opinions of people surveyed between January and December in the United States. With the Net Trust Quotient Score of 115.8, Hunter had the highest trust rating among the most popular ceiling fans.
The most trusted ceiling fan brands, in order, were Hunter, Hampton Bay, Casablanca, Harbor Breeze, Westinghouse, Bigass, Emerson, and Craftmade. Hunter received the best reviews and trust ratings among the most popular ceiling fan brands as judged by consumers.
Brands included in the final ranking were nationally recognized by people actively shopping for ceiling fans. If a ceiling fan brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings.
Trust is a direct measure of how people rank the quality of ceiling fans, review and evaluate the quality of ceiling fans, and determine ceiling fan customer satisfaction ratings. To be included, brands must receive enough survey responses to achieve a 95% confidence level with a margin of error of no more than 3%.
Here we share the ceiling fan ranking among the most recognized brands in the 2023 America’s Most Trusted® study.
TOP 8 Ranked Ceiling Fan Brands – 2023 Study Ratings
| 1 | Hunter | 115.8 | ★★★★★ |
| 2 | Hampton Bay | 109.4 | ☆☆☆ |
| 3 | Casablanca | 107.2 | ☆☆☆ |
| 4 | Harbor Breeze | 103.6 | ☆☆ |
| 5 | Westinghouse | 102.8 | ☆☆ |
| 6 | Bigass | 98.7 | ☆☆ |
| 7 | Emerson | 97.7 | ☆☆ |
| 8 | Craftmade | 96.9 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research
Results for prior years of the America’s Most Trusted® study can be found here.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.
Details of this annual research study are on the survey methodology page.
Additional insights and questions are answered in our press releases or the frequently asked questions.
Contact us to learn about Lifestory Research studies, products, and services.
Read these posts to learn more about brand trust