WHAT IS AMERICA’S MOST TRUSTED CABINET BRAND?
2023 Best Cabinet Brand
Cabinets are the centerpiece of kitchen design and are a feature that requires careful consideration when shopping or planning for a major remodel in your home. Cabinets are a home feature that will be in place for many years and will be seen by each person who enters your home. In considering new cabinets for your home, you are faced with decisions concerning materials, colors, styles, hardware, and functionality. Given all your choices, how do you know what is the best brand in the cabinet industry?
2023 America’s Most Trusted Study
In 2011, Lifestory Research began the America's Most Trusted® study to gain a better understanding of trust in shopping. This research aims to provide consumer-driven data insights based on social and opinion science research practices of the highest quality.
A brand or company's ability to build trust makes them stand out from its competitors and peers. For a company or a brand to succeed, it must focus on trust. Trust leads to profits, loyalty, positive word-of-mouth, and customer satisfaction. When customers trust a business, revenue rises, costs fall, and customer satisfaction soars.
More than fifty studies are conducted each year in which we ask thousands of people about their perceptions and experiences with different brands, and once a year, we share what consumers say are the most trusted brands based on their Net Trust Index Quotient Scores.
Net Trust Index Quotient Scores are derived from three consumer trust levels: Trust Advocates, Trust Neutrals, and Trust Antagonists. Among consumers in the product research study, the brand with the highest Net Trust Index Quotient Score expressed significant trust in the brand, while a brand with a Trust Antagonist expresses distrust. See the survey methodology and frequently asked questions for details.
What are the top cabinet brands people trust the most?
2023 America’s Most Trusted Cabinet Brand
The Lifestory Research 2023 America’s Most Trusted® Cabinet Study found MasterCraft as the most trusted brand among people considering the purchase of cabinetry. Trust is a direct measure of how people rank cabinet quality, review and evaluate the quality of a cabinet, and in the end, measure cabinet customer satisfaction.
The most trusted cabinet brands, in order, were MasterCraft, American Woodmark, Thomasville, Kitchen Craft, Decora, KraftMaid, Quality Cabinets, Bruce, Quaker Maid, Wellborn, Crown Point Cabinetry, Merillat, Allen + Roth, Timberlake, Hampton Bay, Aristokraft, and Glacier Bay.
MasterCraft received the best reviews and trust ratings among the most popular cabinet brands as judged by consumers. With the Net Trust Quotient Score of 110.4, MasterCraft had the highest trust rating among the most popular cabinet brands.
The Lifestory Research 2023 America’s Most Trusted® Cabinet ranking is based on 16,181 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people actively shopping for a cabinet.
If a cabinet brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings A 95% confidence level with no more than 3% margin of error was required for brands to be considered in the national cabinet rankings.
Here we share the cabinet ranking among the most recognized brands in the 2023 America’s Most Trusted® study.
TOP 17 Ranked Cabinet Brands – 2023 Study Ratings
| 1 | MasterCraft | 110.4 | ★★★★★ |
| 2 | American Woodmark | 110.1 | ★★★★★ |
| 3 | Thomasville | 110.0 | ★★★★★ |
| 4 | Kitchen Craft | 109.5 | ★★★★★ |
| 5 | Decora | 107.3 | ★★★★ |
| 6 | KraftMaid | 106.7 | ☆☆ |
| 7 | Quality Cabinets | 106.5 | ☆☆ |
| 8 | Bruce | 106.1 | ☆☆ |
| 9 | Quaker Maid | 106.1 | ☆☆ |
| 10 | Wellborn | 106.1 | ☆☆ |
| 11 | Crown Point Cabinetry | 105.9 | ☆☆ |
| 12 | Merillat | 105.9 | ☆☆ |
| 13 | Allen + Roth | 105.5 | ☆☆ |
| 14 | Timberlake | 104.7 | ☆☆ |
| 15 | Hampton Bay | 104.6 | ☆☆ |
| 16 | Aristokraft | 104.3 | ☆☆ |
| 17 | Glacier Bay | 104.1 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research
Results for prior years of the America’s Most Trusted® study can be found here.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.
Details of this annual research study are on the survey methodology page.
Additional insights and questions are answered in our press releases or the frequently asked questions.
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