WHAT IS AMERICA’S MOST TRUSTED ACTIVE ADULT BUILDER?
2023 Best 55+ Builder
Are you searching for an active adult community? Each year, millions of 55+ consumers search for a new place to live, and active adult communities are among the places they consider. Choosing a place to live is an essential consideration based on where you want to live and the company building the community. There are many active adult communities throughout the United States, but only a few builders specialize in the development and construction of 55plus communities. People 55 and older are searching for their perfect next place and asking – Who is the most trusted active adult resort builder in America?
2023 America’s Most Trusted Study
Lifestory Research's America's Most Trusted® study was begun more than a decade ago to understand better how trust influences customer decisions. Social and opinion science research practices that adhere to the highest quality standards are used in this research to provide consumer-driven data insights.
Our annual studies involve over 50 surveys in which we assess thousands of people about their perceptions and experiences with different brands. Once a year, we reveal which brands consumers trust the most. How brands and companies differentiate themselves from their competitors and peers is by their level of trust.
Net Trust Index Quotient Scores are derived from three consumer trust levels: Trust Advocates, Trust Neutrals, and Trust Antagonists. Among consumers in the product research study, the brand with the highest Net Trust Index Quotient Score expressed significant trust in the brand, while a brand with a Trust Antagonist expresses distrust.
What are the top active adult brands people trust the most?
2023 America’s Most Trusted Active Adult Resort Builder
The Lifestory Research 2023 America’s Most Trusted® Active Adult Resort Builder Study found Trilogy by Shea Homes as the most trusted brand among people considering the purchase of a home in an active adult 55-plus community. With a Net Trust Quotient Score of 117.3, Trilogy by Shea Homes had the highest trust rating among the most recognized active adult brands in the housing marketplace.
The most trusted 55+ brands, in order, were Trilogy by Shea Homes, Four Seasons by K. Hovnanian, Taylor Morrison, Toll Brothers, Del Webb, Lennar, and The Villages (Florida). Trilogy by Shea Homes received the best reviews and trust ratings among the most popular active adult brands as judged by consumers. See the survey methodology and frequently asked questions for details.
The Lifestory Research 2023 America’s Most Trusted® Active Adult Resort Builder ranking is based on 17,308 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people actively shopping for a new home in a 55+ community. Trust reflects how people rank the quality of active adult builders. Trust is also critical in customer satisfaction ratings of 55 plus home builders.
Trilogy has ranked #1 in the Lifestory Research America's Most Trusted® Active Adult Resort Builder Study 11 consecutive years.
If an active adult builder brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings. For active adult brands to qualify and be included in the national 55+ Builder ratings, the number of survey responses needed to exceed a 95% confidence level with a margin of error less than 3%.
Here we share the ranking among the most recognized age-qualified brands in the 2023 America’s Most Trusted® study.
TOP 7 Active Adult Resort Builders – 2023 Study Ratings
| 1 | Trilogy by Shea Homes | 117.3 | ★★★★★ |
| 2 | Four Seasons by K. Hovnanian | 108.2 | ☆☆☆ |
| 3 | Taylor Morrison | 107.4 | ☆☆ |
| 4 | Toll Brothers | 106.6 | ☆☆ |
| 5 | Del Webb | 104.3 | ☆☆ |
| 6 | Lennar | 98.2 | ☆☆ |
| 7 | The Villages (Florida) | 97.7 | ☆☆ |
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Results for prior years of the America’s Most Trusted® study can be found here.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
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We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.
Details of this annual research study are on the survey methodology page.
Additional insights and questions are answered in our press releases or the frequently asked questions.
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